A “flex format” Target will host its grand opening Sunday at its location in the Bixby Village Plaza shopping center and officially opened Wednesday.
Target spokesperson Kristy Welker said “flex format” Targets are named because of its flexibility of store elements like size and product selection in order to tailor the store to the surrounding community.
“We really hope that [the community will] shop in this store on a daily basis to, you know, grab something quick to eat for the night, or a birthday present real quick or run in for diapers,” Welker said. “[The Target company is] just really wanting to make this store part of guests’ daily routine.”
Jeremiah Santos, store team leader for the new Target, said the communities the store aims to cater to include students at Cal State Long Beach and the Veterans Affairs Medical Center.
The young adult apparel, toiletries, beauty products and electronics sections are towards the front of the store, while the market section provides large selections of ready-made and microwavable food for added convenience, Santos said.
The Bixby Village Target also offers order and pickup services where customers can order from their computer or electronic device for in-store pickup.
The grand opening will take place during the normal store hours from 10 a.m. – 7 p.m.