Daily 49er

Pick a name — any name

Pick a name — any name

February 22, 2018

Walking into the University Bookstore, one may expect to find a simple, school spirited garment. Instead they find a head-splitting multitude of clashing logos, mascots, school names and designs. Looki...

CSULB needs to choose one logo

CSULB needs to choose one logo

January 22, 2015

In a university that is undergoing an identity crisis, logos and branding can be touchy subjects. Starting out as Long Beach State College in 1949, our school’s name has shifted and molted its old...